Oldtown Berhad Case Study Analysis

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Oldtown Berhad Case Solution

Oldtown Berhad Case Study Help is a well-known name of a New york city based, world's leading organization in the food and drink market. Case Study Help is a leading brand name in convenient treats, foods and drinks with its presence in about 200 countries. Significant brands of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the company is its ability to market the item at far and wide places. The business is doing efforts to make item advancement as its new source of competitive advantage.
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The report contains a deep analysis of different elements of the social duties of major companies in the food and beverage market in general, and Case Solution in specific. It also provides an analysis of the growing health and ecological problems consisting of weight problems, heart problem, ecological destruction etc. in the Western nations and the role of the companies in the food and beverage industry to resolve these concerns. The report also supplies an assessment of the level of sustainability and CSR in the Oldtown Berhad Case Study Help's company method together with the determination of how Case Study Help develops worth for its customers. The report likewise provides particular strategic options for business to incorporate the criticism over its social responsibility with particular suggestions and an execution strategy.

Concerns Recognition

Case Study Solution had actually taken particular crucial steps regarding the environmental impacts of its items, but, these actions are not enough to end up the criticism over the company's obligation towards social and ecological concerns. This is needed to take specific tactical actions to alter the market position of its certain well-known brands and present Case Study Analysis as a company producing healthy items in the market. In this regard, company and other food and drink business need to utilize their power to shift the consumer taste towards healthier items to get rid of the restrictions in the growth of food market.

Critical Analysis

For the few decades, consumer food patterns have been changed drastically. The shift from using health food to made food has extremely impacted the health of the customers. Despite of the discovery of modern-day health strategies, the overall health of individuals in couple of decades have actually been highly impacted. Currently about 1 billion of the people In US are overweight and at least 300 countless them have weight problems. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are quite different from the existing ratios. Despite of discovery of health methods and contemporary methods to control weight problems and other illness, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of manufactured food in the market explain the prevalence of the health issues connected to food system. These concerns are indirectly the outcome of numerous practices of the food and beverage business for producing worth for their customers.

Value Production at Oldtown Berhad Case Study Solution

Oldtown Berhad Case Study Solution being a huge business in the food and drink industry, offers high worth to its customers by different means. Case Study Help has a competitive advantage in offering its products far and wide internationally. The company is provided in about 200 nations with a large number of popular worldwide brand names.

Furthermore, the company develops worth for its consumers by means of providing a great deal of delicious food consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Oldtown Berhad Case Study Help together with other giant food and beverages companies produce value for its consumers by manipulating these ingredients in its products. Case Study Analysis together with other huge business has an interest in discovering ways to increase the consumer value from its products through making use of the vulnerability.

Along with it, the business also produces worth by ways of including the healthy point in its items. The company has actually done certain efforts in order to offer healthy products and lower the share of Oldtown Berhad Case Study Analysis in general ecological destruction. Case Study Help has actually taken certain steps related to the sustainability of individuals and environment consisting of the 2009 announcement of the ambitious objectives and dedications connected to Case Study Help products, market and the neighborhood.

All of these ways have achieved success at producing value for the business consumers. Nevertheless, these means have likewise cause the increased environmental concerns and the criticism over the company's role in increasing health and environmental obstacles. The incorporation of components like salt, fat and sugar in the company items for developing consumer value deals with high amount of criticism. These active ingredients are the primary cause of particular fatal illness in human consisting of weight problems, diabetes, heart problem etc. Increasing health associated issues have raised the criticism for Oldtown Berhad Case Study Analysis.

Positive Role of Major Food and Beverage Companies in Attending To Social and Ecological Expenses Related To the Industry

Significant food and drink business consisting of Oldtown Berhad Case Study Solution and so on can play a positive role in addressing social and ecological costs associated with the market. The eco-friendly expenses connected to food and drink market include the environmental destruction due to the increase of nitrogen which has resulted in the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to ecological devastation which could be a huge hazard to the presence of mankind in future.

Major reason for these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink companies. Food and beverage companies should play a positive role in addressing these problems to remove their growth restrictions related to the criticism from the ecological communities.

In order to attend to these concerns, the business could either reduce their usage of nitrogen rich ingredients or take certain steps to minimize the amount of nitrogen in the overall environment. The business should prevent usage of nitrogen fertilizers and should seek the items of those farmers that do not use fertilizers for their crop. The companies could likewise invest in lowering greenhouse gas emissions worldwide. The companies might use eco-friendly energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the ecological costs there are certain social expenses related to the food and drink industry which must be resolved by the giant food and beverage companies to attain the market development and to avoid the criticism from the ecological neighborhoods. Social expenses connected with the industry includes the increasing health concerns associated with weight problems, heart disease, diabetes etc. Nevertheless, the huge companies could play an useful function in addressing these issues.

The business might move towards more healthy products by lowering the quantity of harmful substances in their processed foods i.e. dioxin, which might result in fatal human diseases. The companies might likewise do efforts to shift customer tastes towards healthy items as they have actually managed the consumer taste for couple of decades.

Assessment of Sustainability at Oldtown Berhad Case Study Help

There was a potential shift in the business technique and objectives at Case Study Help. The brand-new CEO was concentrated on purchasing much healthier items for achieving sustainable development for the business in addition to supplying healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the company was likewise altered from the "fun for you" to "much better for you".

Human Sustainability

The company announced particular goals and commitments connected to human sustainability and the ecological sustainability. Oldtown Berhad Case Study Help obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce numerous much healthier items in its portfolio. Despite of being thought about a Case Study Analysis's healthy brand, the products of Quake Oats included several components which were harmful to health. These dangerous components were not marketed which have actually ended up being the base for criticism over the healthy brands of Oldtown Berhad Case Study Analysis.

In addition to the inculcation of healthy brand names in its portfolio through acquisitions, Oldtown Berhad Case Study Help has taken certain sustainability actions for its market locations. Among significant examples in this regard is the Company's marketing method associated to schools. The business markets just low calories and nutritious beverages options in schools.
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Another action taken by Case Study Analysis towards human sustainability is the shift of its focus towards research and advancement for presenting brand-new and healthy products in its portfolio. The business has increased its research study and advancement budget plan and has actually presented an army of health scientists to create particular healthy products.

Environmental Sustainability

In this regard, the company committed to lower its packaging by millions of tones to avoid high amount of wastages. The business has actually dedicated to lower greenhouse gas emissions along with the accomplishment of performance in the energy usage.

On the basis of above analysis, it could be identified that the business has actually taken numerous actions towards human and environmental sustainability. These actions are still not sufficient to achieve the desired industrial development and to lower the criticism over the social responsibility of Case Study Solution.


Specific long term strategic options could be derived for the business on the basis of above analysis. These alternatives can be examined on the basis of the reality that how the option would allow the company to achieve its objective of potential development and minimize the criticism over the business. The options might be evaluated on the basis of the time frame that would be taken by an alternative to be implemented along with the cost and dangers related to the option

Alternative-1: intro of a New Product line Connected to Healthy Foods and Beverages

The very first action that Oldtown Berhad Case Study Help could take is to present a brand-new item line related to healthy food and beverages. The business should present a broad variety of much healthier products by utilizing its substantial research study and advancement expenditures.


• Ability to target large number of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and neighborhood development organizations.
• Satisfaction of the social duty by settlement of the dangerous items with healthy products.
• Might be implemented within few years i.e. 3 to 5 years.


• Threat of failure of the new products in the market i.e. customers might not like the taste and might not accept the much healthier products due to the addictive nature of dangerous items.
• The dangerous products in the item portfolio may make the incorporation of healthy items fail to decrease criticism.
• Big expense of research study and advancement required to build brand-new healthy products.

Alternative-2: High level Acquisition of Health associated Business

Another alternative option to attain the potential growth and reduce the criticism is to obtain the health related business at a high level. Investment in these type of business would allow Oldtown Berhad Case Study Analysis to introduce a large variety of healthier products within a brief time duration without any requirement of significant research and development expenses. The benefits and drawbacks related to alternative 3 are given below:


• Saving of substantial amount of research study and advancement expenses for brand-new product advancement.
• Incorporation of brand-new items within two years.
• Ability to target large number of customers i.e. health conscious consumers.
• Decrease of the criticism of environmental concerned societies and neighborhood advancement companies.
• Satisfaction of the social obligation by settlement of the dangerous products with healthy products.


• The acquisition may not prove to alter the image of Oldtown Berhad Case Study Solution as in case of Quake Oats.
• Requirement of big quantity of capital.
• Threat of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier products due to the addictive nature of harmful products.
• The dangerous products in the product portfolio might make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Oldtown Berhad Case Study Help is to change all of its harmful products with healthier items. The replacement of hazardous products with much healthier products would entirely alter the market position of the company and would require a big number of essential actions to be taken.


• Modification of market position of Oldtown Berhad Case Study Help
• Capability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement companies.
• Satisfaction of the social responsibility


• Threat of failure of the new products in the market i.e. consumers might not like the taste and might not accept the much healthier items due to the addicting nature of dangerous products.
• Huge expense of research and advancement needed to develop brand-new healthy items.
• Employee may resist over the change in business design and company technique.
• Number of years needed for the application.
• Shift of focus from the core proficiencies.


With the deep analysis of the company's CSR, issues faced by the company and the present market scenario, Oldtown Berhad Case Study Solution is recommended to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would allow the company to conserve of substantial quantity of research study and advancement expenses for new product advancement. In addition to it, acquisitions would allow incorporation of brand-new items within 2 years together with the ability to target a great deal of consumers. The acquisitions would result in the decrease of the criticism from the concerned organizations.However, the alternative would require big quantity of financial investment funds. Additionally, the companies may not be able to decrease the criticism. With a careful analysis of the acquisition with an aggressive marketing campaigns, business might prove to be successful in accomplishing the targets.

This Oldtown Berhad case study is writen by : Benjamin C Esty

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