Brand Positioning Case Study Solution

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Brand Positioning Case Analysis

Brand Positioning Case Study Help is a well-known name of a New York based, world's leading company in the food and drink market. business is a leading brand in convenient snacks, foods and beverages with its existence in about 200 countries.

The report contains a deep analysis of various elements of the social duties of major business in the food and drink market in basic, and business in specific. The report also supplies an assessment of the level of sustainability and CSR in the Brand Positioning Case Study Help's service strategy along with the determination of how Case Study Help develops value for its customers.

Issues Identification

Case Study Analysis had actually taken certain vital actions concerning the environmental effects of its items, however, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. This is needed to take particular tactical steps to change the market position of its specific well-known brand names and present Case Study Help as a business producing healthy products in the market. In this regard, company and other food and beverage companies ought to use their power to move the consumer taste towards healthier products to eliminate the restraints in the development of food industry.

Critical Analysis

The shift from the usage of natural food to produced food has highly affected the health of the customers. All of the information related to the health issues with the incorporation of produced food in the market explain the prevalence of the health concerns related to food system. These issues are indirectly the result of numerous practices of the food and beverage business for creating worth for their consumers.

Worth Creation at Brand Positioning Case Study Solution

Brand Positioning Case Study Help being a giant company in the food and beverage industry, supplies high value to its customers by various methods. Case Study Help has a competitive advantage in providing its products far and large globally. The business is provided in about 200 nations with a big number of famous international brands.

The company creates value for its consumers by ways of providing large number of yummy food products consisting of salt, fat and sugar, which are the ingredients that are straight connected with the psychological core of the customer's brain. The Brand Positioning Case Study Solution in addition to other huge food and beverages business develop worth for its consumers by controling these active ingredients in its items. Case Study Help in addition to other huge companies is interested in discovering methods to increase the customer worth from its items through making use of the vulnerability.

Together with it, the company likewise produces worth by methods of incorporating the healthy point in its products. The company has actually done specific efforts in order to offer healthy products and minimize the share of Brand Positioning Case Study Analysis in total ecological devastation. Case Study Help has actually taken certain steps connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and commitments connected to Case Study Solution items, marketplace and the neighborhood.

All of these methods have achieved success at creating worth for the business customers. These methods have likewise lead to the increased ecological concerns and the criticism over the company's function in increasing health and environmental challenges. The incorporation of components like salt, fat and sugar in the business items for creating consumer value faces high quantity of criticism. These ingredients are the main reason for specific lethal diseases in human consisting of obesity, diabetes, heart diseases etc. Increasing health related issues have actually raised the criticism for Brand Positioning Case Study Solution.

Positive Function of Major Food and Beverage Business in Addressing Social and Ecological Costs Related To the Market

Undoubtedly, major food and drink business consisting of company, etc. can play a positive role in resolving social and eco-friendly expenses connected with the industry. The eco-friendly expenses associated with food and beverage industry consist of the environmental destruction due to the influx of nitrogen which has actually resulted in the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental devastation which could be a big hazard to the existence of mankind in future.

Major reason for these ecological modifications is mass use of nitrogen abundant fertilizers and the ingredients by the food and beverage business. For that reason, food and beverage companies should play an useful function in addressing these concerns to eliminate their growth constraints connected to the criticism from the ecological communities.

In order to attend to these problems, the companies could either minimize their use of nitrogen abundant active ingredients or take specific steps to decrease the quantity of nitrogen in the overall environment. The companies need to avoid use of nitrogen fertilizers and ought to search out the items of those farmers that do not use fertilizers for their crop. Furthermore, the business could likewise invest in reducing greenhouse gas emissions worldwide. For example, the business might use renewable energy sources at their production plant to compensate the greenhouse gas emissions from using nitrogen-rich products.

Along with the environmental expenses there are specific social costs related to the food and drink industry which need to be attended to by the huge food and beverage business to attain the industry development and to prevent the criticism from the ecological communities. Social costs connected with the industry consists of the increasing health concerns connected to weight problems, heart problem, diabetes etc. However, the huge business might play a constructive function in attending to these issues.

The business could move towards more healthy items by decreasing the quantity of toxic compounds in their processed foods i.e. dioxin, which could result in fatal human diseases. The companies might also do efforts to move customer tastes towards healthy products as they have managed the customer taste for couple of decades.

Examination of Sustainability at Brand Positioning Case Study Help

There was a prospective shift in the business method and objectives at Case Study Analysis. The brand-new CEO was concentrated on buying much healthier products for attaining sustainable development for the business in addition to offering much healthier future for individuals and the planet both. Under the brand-new vision, the slogan of the business was also altered from the "enjoyable for you" to "better for you".

Human Sustainability

business obtained Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to introduce different much healthier items in its portfolio. Despite of being thought about a Case Solution's healthy brand, the items of Quake Oats contained numerous ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Brand Positioning Case Study Help has actually taken specific sustainability steps for its market locations. Among major examples in this regard is the Business's marketing strategy related to schools. The company markets just low calories and healthy drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and advancement for presenting brand-new and healthy items in its portfolio. The business has actually increased its research and development spending plan and has presented an army of health researchers to create specific healthy items.

Ecological Sustainability

In this regard, the business devoted to lower its product packaging by millions of tones to avoid high quantity of wastes. The company has devoted to reduce greenhouse gas emissions along with the achievement of efficiency in the energy usage.

On the basis of above analysis, it might be figured out that the business has actually taken several steps towards human and environmental sustainability. Nevertheless these steps are still not enough to achieve the preferred industrial growth and to reduce the criticism over the social duty of Brand Positioning Case Study Analysis.

Alternatives

Certain long term strategic options could be derived for the company on the basis of above analysis. These options can be examined on the basis of the reality that how the option would allow the company to achieve its goal of potential development and minimize the criticism over the company. Furthermore, the alternatives might be assessed on the basis of the time frame that would be taken by an alternative to be carried out together with the expense and risks connected to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The primary step that Brand Positioning Case Study Analysis might take is to present a brand-new product line connected to healthy food and drinks. The company has currently presented certain heath associated brand names, however, the number of these brand names in its portfolio is not possible to lower the criticism and accomplish potential growth. For that reason, the business ought to introduce a wide variety of much healthier items by using its significant research and advancement expenditures. The advantages and disadvantages associated with the introduction of a healthy line of product in the portfolio are given below:

Pros:

• Capability to target a great deal of consumers i.e. health mindful customers.
• Decrease of the criticism of ecological worried societies and community development companies.
• Fulfillment of the social responsibility by settlement of the dangerous items with healthy items.
• Might be carried out within couple of years i.e. 3 to 5 years.

Cons:

• Threat of failure of the new items in the market i.e. customers might not like the taste and might decline the healthier items due to the addictive nature of hazardous products.
• The dangerous items in the product portfolio may make the incorporation of healthy items stop working to decrease criticism.
• Substantial cost of research and development required to build brand-new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to attain the prospective growth and minimize the criticism is to get the health associated business at a high level. Investment in these kind of companies would permit Brand Positioning Case Study Solution to present a big range of much healthier items within a brief time period without any requirement of substantial research and development expenses. The advantages and disadvantages associated with alternative 3 are offered listed below:

Pros:

• Saving of big quantity of research study and development expenses for new item advancement.
• Incorporation of new products within 2 years.
• Capability to target large number of consumers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Satisfaction of the social responsibility by settlement of the hazardous products with healthy products.

Cons:

• The acquisition might not show to change the image of Brand Positioning Case Study Analysis as in case of Quake Oats.
• Requirement of huge quantity of capital.
• Danger of failure of the new items in the market i.e. consumers may not like the taste and may not accept the healthier items due to the addicting nature of dangerous items.
• The harmful items in the item portfolio may make the incorporation of healthy items stop working to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Brand Positioning Case Study Help is to replace all of its dangerous items with much healthier products. This could be a big shift in the business method and the business design at business. The replacement of harmful products with much healthier items would totally change the market position of the business and would require a large number of required steps to be taken. The pros and cons related to alternative 3 are given listed below:

Pros:

• Change of market position of Brand Positioning Case Study Analysis
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of ecological worried societies and community development organizations.
• Fulfillment of the social duty

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and might not accept the healthier items due to the addictive nature of dangerous items.
• Big cost of research and development needed to develop new healthy items.
• Staff member might resist over the change in the business design and organisation method.
• Variety of years needed for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the current market scenario, Brand Positioning Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the business to conserve of huge quantity of research and advancement expenses for new product advancement. Along with it, acquisitions would allow incorporation of new items within two years along with the capability to target a great deal of consumers. Additionally, the acquisitions would result in the reduction of the criticism from the worried organizations.However, the alternative would need big quantity of mutual fund. The companies might not be able to minimize the criticism. However, with a careful analysis of the acquisition with an aggressive marketing campaigns, Brand Positioning Case Study Analysis could prove to be successful in attaining the targets.

This Brand Positioning case study is writen by : Jill Avery

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