Samsung Electronics Company Global Marketing Operations Case Study Analysis

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Samsung Electronics Company Global Marketing Operations Case Analysis

Samsung Electronics Company Global Marketing Operations Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. company is a leading brand in practical snacks, foods and beverages with its existence in about 200 nations.

The report consists of a deep analysis of various elements of the social responsibilities of significant business in the food and drink industry in basic, and Case Solution in particular. It likewise supplies an analysis of the growing health and environmental issues consisting of weight problems, heart problem, ecological devastation and so on in the Western countries and the role of the business in the food and drink industry to deal with these concerns. The report likewise provides an assessment of the extent of sustainability and CSR in the Samsung Electronics Company Global Marketing Operations Case Study Analysis's organisation technique together with the determination of how Case Study Analysis produces worth for its consumers. The report also offers particular tactical options for business to include the criticism over its social obligation with specific recommendations and an execution strategy.

Issues Identification

The huge food and beverage company was going through a criticism over its responsibility towards different social and environmental concerns including; obesity, heart diseases, environmental destruction and so on. These criticisms lead, to reconsider about the corporate method of Samsung Electronics Company Global Marketing Operations Case Study Solution. The John A Quelch has realized that the total society, the way of life of people and the people at whole have actually been changed now. In this circumstance with increasing patterns towards much healthier products and the increasing environmental concerns, Case Study Analysis ought to change its direction towards much healthier items. Although, Case Study Solution had actually taken certain essential steps relating to the ecological effects of its items, but, these steps are not enough to wind up the criticism over the business's duty towards social and eco-friendly problems. The needed to take specific strategic steps to change the market position of its certain well-known brand names and present Online Case Study Analysis as a business producing healthy products in the market. In this regard, Case Study Help and other food and drink companies should utilize their power to shift the consumer taste towards much healthier products to remove the restrictions in the growth of food market.

Vital Analysis

The shift from the use of natural food to manufactured food has highly affected the health of the consumers. All of the data related to the health problems with the incorporation of produced food in the market explain the occurrence of the health concerns related to food system. These concerns are indirectly the result of different practices of the food and beverage companies for producing worth for their consumers.

Worth Production at Samsung Electronics Company Global Marketing Operations Case Study Analysis

Samsung Electronics Company Global Marketing Operations Case Study Solution being a giant business in the food and beverage industry, supplies high worth to its clients by various methods. Case Study Solution has a competitive benefit in providing its items far and wide internationally. The company is presented in about 200 nations with a big number of famous international brand names.

The company produces value for its consumers by methods of providing large number of tasty food items including salt, fat and sugar, which are the active ingredients that are directly linked with the emotional core of the customer's brain. The Samsung Electronics Company Global Marketing Operations Case Study Analysis along with other huge food and beverages companies produce worth for its consumers by manipulating these active ingredients in its products. Case Study Help in addition to other giant business is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the business also develops value by ways of integrating the healthy point in its items. The business has actually done particular efforts in order to provide healthy products and reduce the share of Samsung Electronics Company Global Marketing Operations Case Study Analysis in overall ecological destruction. Case Study Solution has actually taken certain steps associated with the sustainability of people and environment including the 2009 announcement of the enthusiastic goals and dedications related to Case Study Analysis products, market and the neighborhood.

All of these ways have been successful at producing value for the business consumers. These methods have likewise lead to the increased ecological issues and the criticism over the business's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company items for creating customer worth faces high quantity of criticism. These components are the main cause of certain deadly illness in human including obesity, diabetes, heart diseases etc. Increasing health related concerns have actually raised the criticism for Samsung Electronics Company Global Marketing Operations Case Study Help.

Constructive Role of Major Food and Drink Business in Resolving Social and Ecological Costs Connected With the Market

Undoubtedly, significant food and beverage companies consisting of company, etc. can play a positive role in addressing social and ecological expenses related to the market. The eco-friendly expenses related to food and drink market include the ecological destruction due to the influx of nitrogen which has actually led to the lowered water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological devastation which could be a huge risk to the presence of humanity in future.

Significant cause of these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink business. Food and beverage business need to play a constructive function in dealing with these problems to remove their growth constraints related to the criticism from the environmental neighborhoods.

The companies must prevent use of nitrogen fertilizers and need to search out the items of those farmers that do not utilize fertilizers for their crop. The business could utilize sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

Together with the environmental costs there are certain social costs related to the food and beverage market which should be addressed by the giant food and drink companies to attain the market development and to prevent the criticism from the environmental neighborhoods. Social expenses associated with the market includes the increasing health issues associated with weight problems, heart problem, diabetes and so on. The giant companies might play an useful function in attending to these issues.

The companies might move towards more healthy products by lowering the quantity of hazardous substances in their processed foods i.e. dioxin, which might result in fatal human diseases. Along with it, the companies ought to use more nutritious components instead of derivatives of Corn and Soy to increase number of calories from their products. The business could also do efforts to move consumer tastes towards healthy products as they have managed the customer taste for couple of years. In this method the giant food and beverage business could play a positive function in resolving social and environmental costs associated with the market.

Examination of Sustainability at Samsung Electronics Company Global Marketing Operations Case Study Solution

There was a potential shift in the business technique and objectives at Case Study Analysis. The new CEO was concentrated on investing in much healthier products for accomplishing sustainable development for the company in addition to providing healthier future for the people and the world both. Under the new vision, the slogan of the company was also changed from the "fun for you" to "much better for you".

Human Sustainability

The business revealed specific objectives and dedications connected to human sustainability and the environmental sustainability. Samsung Electronics Company Global Marketing Operations Case Study Help acquired Quaker Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and natural drinks to introduce various healthier items in its portfolio. Despite of being thought about a Case Study Help's healthy brand name, the items of Quake Oats consisted of numerous active ingredients which were hazardous to health. These harmful active ingredients were not promoted which have actually ended up being the base for criticism over the healthy brand names of Samsung Electronics Company Global Marketing Operations Case Study Help.

Together with the inculcation of healthy brand names in its portfolio through acquisitions, Samsung Electronics Company Global Marketing Operations Case Study Analysis has actually taken specific sustainability steps for its market places. One of significant examples in this regard is the Company's marketing strategy associated to schools. The company markets just low calories and healthy drinks options in schools.

Another step taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing new and healthy products in its portfolio. The company has increased its research study and advancement budget plan and has introduced an army of health scientists to create certain healthy items.

Environmental Sustainability

Along with the human sustainability, Samsung Electronics Company Global Marketing Operations Case Study Solution has actually taken numerous steps towards ecological sustainability. The company has dedicated to different objectives connected to water, land, product packaging, environment modification and community. In this regard, the company dedicated to reduce its packaging by countless tones to avoid high quantity of wastes. Additionally, the company has actually dedicated to decrease greenhouse gas emissions along with the achievement of effectiveness in the energy use. business has actually likewise tried specific philanthropic activities consisting of a commitment to supply safe drinking water to 3 million individuals in establishing countries by 2015.

On the basis of above analysis, it could be determined that the company has actually taken a number of actions towards human and ecological sustainability. However these steps are still not enough to accomplish the desired commercial development and to reduce the criticism over the social responsibility of Samsung Electronics Company Global Marketing Operations Case Study Analysis.

Alternatives

Certain long term tactical alternatives might be derived for the business on the basis of above analysis. These options can be assessed on the basis of the truth that how the alternative would enable the company to accomplish its goal of possible growth and lower the criticism over the company. Additionally, the options could be assessed on the basis of the time frame that would be taken by an option to be executed in addition to the cost and dangers related to the alternative

Alternative-1: intro of a New Line of product Related to Healthy Foods and Beverages

The initial step that Samsung Electronics Company Global Marketing Operations Case Study Solution might take is to introduce a brand-new line of product related to healthy food and beverages. Although, the company has actually currently introduced specific heath related brands, however, the variety of these brands in its portfolio is not prospective to minimize the criticism and accomplish potential development. The business should present a large range of healthier items by utilizing its significant research study and advancement expenses. The pros and cons related to the intro of a healthy line of product in the portfolio are provided below:

Pros:

• Ability to target a great deal of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological worried societies and neighborhood advancement organizations.
• Fulfillment of the social responsibility by payment of the dangerous products with healthy items.
• Could be executed within few years i.e. 3 to 5 years.

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the healthier items due to the addicting nature of hazardous products.
• The hazardous items in the product portfolio might make the incorporation of healthy items stop working to minimize criticism.
• Big cost of research and development needed to develop brand-new healthy items.

Alternative-2: High level Acquisition of Health related Business

Another alternative option to attain the prospective growth and lower the criticism is to obtain the health related companies at a high level. Financial investment in these type of companies would enable Samsung Electronics Company Global Marketing Operations Case Study Solution to present a large variety of healthier items within a brief time period with no requirement of substantial research and development expenditures. The benefits and drawbacks related to alternative 3 are offered below:

Pros:

• Conserving of substantial amount of research and advancement expenses for new item advancement.
• Incorporation of new items within two years.
• Ability to target large number of consumers i.e. health mindful consumers.
• Reduction of the criticism of environmental concerned societies and neighborhood advancement companies.
• Fulfillment of the social responsibility by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not prove to alter the image of Samsung Electronics Company Global Marketing Operations Case Study Help as in case of Quaker Oats.
• Requirement of big quantity of capital.
• Danger of failure of the new items in the market i.e. customers may not like the taste and may decline the healthier products due to the addicting nature of hazardous products.
• The hazardous products in the item portfolio may make the incorporation of healthy items stop working to decrease criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Samsung Electronics Company Global Marketing Operations Case Study Analysis is to change all of its harmful items with much healthier products. This might be a substantial shift in business method and business design at company. The replacement of dangerous products with healthier items would completely alter the marketplace position of the company and would need a a great deal of needed steps to be taken. The benefits and drawbacks related to alternative 3 are offered listed below:

Pros:

• Change of market position of Samsung Electronics Company Global Marketing Operations Case Study Analysis
• Capability to target large number of customers i.e. health conscious customers.
• End of all of the criticism of environmental worried societies and community advancement organizations.
• Satisfaction of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. consumers may not like the taste and might decline the much healthier items due to the addictive nature of harmful products.
• Substantial expense of research study and advancement needed to construct new healthy products.
• Employee may resist over the modification in the business model and business strategy.
• Number of years needed for the execution.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the company and the present industry circumstance, Samsung Electronics Company Global Marketing Operations Case Study Solution is recommended to consider alternative 2 of high level of acquisition of health related companies. As the acquisitions would make it possible for the company to conserve of big quantity of research study and development costs for brand-new item advancement. Together with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target a great deal of customers. Furthermore, the acquisitions would result in the decrease of the criticism from the worried organizations.However, the option would require huge amount of investment funds. Furthermore, the organizations may not have the ability to minimize the criticism. However, with a cautious analysis of the acquisition with an aggressive marketing campaigns, Samsung Electronics Company Global Marketing Operations Case Study Solution might show to be successful in accomplishing the targets.

This Samsung Electronics Company Global Marketing Operations case study is writen by : John A Quelch

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