Haiers Us Refrigerator Strategy 2005 Case Study Solution
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Haiers Us Refrigerator Strategy 2005 Case Solution
Haiers Us Refrigerator Strategy 2005 Case Study Analysis is a widely known name of a New York based, world's leading company in the food and beverage industry. business is a prominent brand in practical snacks, foods and drinks with its presence in about 200 countries.
The report contains a deep analysis of numerous elements of the social obligations of significant companies in the food and drink industry in basic, and Case Analysis in specific. It also supplies an analysis of the growing health and ecological issues including obesity, heart problem, ecological destruction etc. in the Western countries and the function of the business in the food and drink industry to resolve these issues. The report also offers an assessment of the level of sustainability and CSR in the Haiers Us Refrigerator Strategy 2005 Case Study Analysis's organisation strategy together with the determination of how Case Study Analysis develops worth for its customers. Moreover, the report also offers certain tactical alternatives for Case Analysis to integrate the criticism over its social responsibility with certain recommendations and an execution plan.
Problems Identification
The huge food and beverage company was going through a criticism over its responsibility towards various social and environmental issues including; weight problems, cardiovascular disease, ecological devastation etc. These criticisms lead, to reassess about the corporate technique of Haiers Us Refrigerator Strategy 2005 Case Study Help. The Pankaj Ghemawat has actually realized that the general society, the lifestyle of individuals and individuals at whole have been changed now. In this circumstance with increasing trends towards healthier products and the increasing environmental issues, Case Study Help ought to change its direction towards healthier products. Although, Case Study Analysis had taken particular important steps concerning the ecological impacts of its products, however, these actions are insufficient to wind up the criticism over the company's responsibility towards social and environmental concerns. For that reason, the is required to take certain strategic actions to alter the market position of its specific well-known brands and present Haiers Us Refrigerator Strategy 2005 Case Study Analysis as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies should utilize their power to move the customer taste towards healthier items to remove the constraints in the growth of food market.
Vital Analysis
For the couple of decades, customer food patterns have actually been altered considerably. The shift from making use of healthy food to manufactured food has actually highly affected the health of the consumers. Despite of the discovery of contemporary health techniques, the total health of people in couple of decades have been highly affected. Presently about 1 billion of individuals In United States are obese and at least 300 million of them have obesity. Kids also facing the problem of weight problems. The ratios of weight problems in 1980s are quite different from the existing ratios. Despite of discovery of health methods and modern-day methods to control weight problems and other diseases, the ratio of weight problems has been doubled form the level of 1980. All of the information related to the health concerns with the incorporation of made food in the market describe the occurrence of the health issues related to food system. These concerns are indirectly the outcome of various practices of the food and beverage companies for creating worth for their consumers.
Worth Development at Haiers Us Refrigerator Strategy 2005 Case Study Analysis
Haiers Us Refrigerator Strategy 2005 Case Study Solution being a huge business in the food and drink industry, provides high worth to its clients by different ways. Case Study Help has a competitive advantage in offering its products far and large internationally. The business is presented in about 200 nations with a big number of famous international brand names.
Furthermore, the business develops worth for its customers by means of providing large number of yummy food consisting of salt, fat and sugar, which are the active ingredients that are straight connected with the psychological core of the customer's brain. The Haiers Us Refrigerator Strategy 2005 Case Study Analysis together with other giant food and drinks companies create worth for its consumers by controling these components in its products. Case Study Help along with other huge business has an interest in discovering methods to increase the consumer value from its products through exploiting the vulnerability.
Together with it, the company also creates value by means of including the healthy point in its items. The company has actually done specific efforts in order to supply healthy items and decrease the share of Haiers Us Refrigerator Strategy 2005 Case Study Help in general ecological destruction. Case Study Solution has taken specific actions related to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and commitments related to Case Study Solution items, marketplace and the neighborhood.
All of these ways have actually been successful at producing value for the company consumers. Nevertheless, these means have also cause the increased ecological issues and the criticism over the business's function in increasing health and ecological obstacles. The incorporation of components like salt, fat and sugar in the company products for producing consumer worth faces high amount of criticism. These active ingredients are the main reason for specific fatal diseases in human including obesity, diabetes, heart problem etc. Increasing health related concerns have raised the criticism for Haiers Us Refrigerator Strategy 2005 Case Study Help.
Positive Role of Significant Food and Beverage Business in Addressing Social and Ecological Costs Connected With the Industry
Major food and drink business including Haiers Us Refrigerator Strategy 2005 Case Study Analysis etc. can play an useful role in addressing social and environmental costs associated with the market. The eco-friendly expenses related to food and beverage market include the ecological devastation due to the influx of nitrogen which has led to the minimized water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental destruction which could be a huge risk to the presence of humanity in future.
Significant reason for these ecological modifications is mass usage of nitrogen abundant fertilizers and the ingredients by the food and drink companies. Therefore, food and beverage companies should play a positive function in resolving these issues to remove their growth restraints connected to the criticism from the ecological neighborhoods.
The business need to prevent usage of nitrogen fertilizers and must browse out the products of those farmers that do not utilize fertilizers for their crop. The companies could utilize renewable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.
Together with the eco-friendly costs there are specific social expenses connected with the food and drink market which must be resolved by the giant food and drink business to accomplish the industry development and to prevent the criticism from the environmental neighborhoods. Social costs related to the industry consists of the increasing health issues connected to weight problems, cardiovascular disease, diabetes and so on. However, the huge companies could play an useful function in resolving these concerns.
The companies might move towards more healthy products by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in deadly human illness. The companies could likewise do efforts to shift consumer tastes towards healthy items as they have actually managed the customer taste for few years.
Examination of Sustainability at Haiers Us Refrigerator Strategy 2005 Case Study Solution
There was a prospective shift in the business strategy and goals at Case Study Analysis. The new CEO was concentrated on purchasing healthier items for achieving sustainable growth for the business in addition to supplying much healthier future for the people and the planet both. Under the new vision, the motto of the company was likewise altered from the "fun for you" to "better for you".
Human Sustainability
The company revealed certain objectives and dedications connected to human sustainability and the environmental sustainability. Haiers Us Refrigerator Strategy 2005 Case Study Analysis acquired Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and organic drinks to present numerous healthier products in its portfolio. However, despite of being considered a Case Study Analysis's healthy brand, the products of Quake Oats included several ingredients which were dangerous to health. These hazardous ingredients were not advertised which have ended up being the base for criticism over the healthy brands of Haiers Us Refrigerator Strategy 2005 Case Study Analysis.
Together with the inculcation of healthy brands in its portfolio through acquisitions, Haiers Us Refrigerator Strategy 2005 Case Study Analysis has actually taken particular sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy related to schools. The business markets just low calories and nutritious drinks options in schools.
Another step taken by Case Study Help towards human sustainability is the shift of its focus towards research and development for presenting new and healthy products in its portfolio. The business has actually increased its research and development budget and has actually presented an army of health researchers to design certain healthy items.
Environmental Sustainability
In this regard, the business devoted to reduce its packaging by millions of tones to avoid high quantity of wastes. The business has actually committed to lower greenhouse gas emissions along with the achievement of efficiency in the energy use.
On the basis of above analysis, it could be determined that the business has taken numerous steps towards human and environmental sustainability. Nevertheless these actions are still not adequate to attain the preferred industrial growth and to lower the criticism over the social obligation of Haiers Us Refrigerator Strategy 2005 Case Study Solution.
Alternatives
Particular long term strategic options might be obtained for the business on the basis of above analysis. These alternatives can be evaluated on the basis of the reality that how the alternative would allow the company to attain its goal of potential growth and lower the criticism over the business. Moreover, the alternatives might be evaluated on the basis of the time frame that would be taken by an option to be implemented in addition to the expense and dangers connected to the option
Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages
The first action that Haiers Us Refrigerator Strategy 2005 Case Study Help could take is to present a brand-new product line related to healthy food and beverages. The business must introduce a wide variety of healthier products by using its significant research study and advancement expenses.
Pros:
• Capability to target a great deal of consumers i.e. health mindful consumers.
• Decrease of the criticism of ecological concerned societies and neighborhood development organizations.
• Fulfillment of the social responsibility by settlement of the dangerous products with healthy items.
• Might be implemented within few years i.e. 3 to 5 years.
Cons:
• Danger of failure of the new items in the market i.e. consumers might not like the taste and might not accept the healthier items due to the addicting nature of dangerous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Substantial expense of research and development needed to build brand-new healthy items.
Alternative-2: High level Acquisition of Health related Business
Another alternative choice to attain the potential growth and lower the criticism is to obtain the health related companies at a high level. Investment in these type of companies would allow Haiers Us Refrigerator Strategy 2005 Case Study Help to present a large variety of much healthier items within a brief time duration with no requirement of significant research study and advancement expenditures. The pros and cons connected to alternative 3 are offered below:
Pros:
• Saving of huge amount of research study and advancement costs for brand-new product advancement.
• Incorporation of brand-new products within two years.
• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social duty by settlement of the harmful products with healthy products.
Cons:
• The acquisition may not show to alter the image of Haiers Us Refrigerator Strategy 2005 Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Risk of failure of the new items in the market i.e. consumers may not like the taste and might not accept the healthier items due to the addictive nature of harmful items.
• The harmful products in the product portfolio may make the incorporation of healthy products stop working to minimize criticism.
Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio
Another alternative option for Haiers Us Refrigerator Strategy 2005 Case Study Analysis is to replace all of its hazardous items with much healthier products. This could be a huge shift in business method and business design at company. The replacement of hazardous products with much healthier items would entirely alter the market position of the company and would require a large number of required steps to be taken. The benefits and drawbacks associated with alternative 3 are given listed below:
Pros:
• Change of market position of Haiers Us Refrigerator Strategy 2005 Case Study Solution
• Ability to target a great deal of consumers i.e. health mindful customers.
• End of all of the criticism of ecological concerned societies and community advancement organizations.
• Satisfaction of the social duty
Cons:
• Danger of failure of the brand-new items in the market i.e. customers might not like the taste and might not accept the healthier products due to the addictive nature of hazardous products.
• Substantial expense of research study and development needed to develop new healthy products.
• Employee might resist over the change in business model and company technique.
• Variety of years required for the execution.
• Shift of focus from the core proficiencies.
Recommendations
With the deep analysis of the company's CSR, issues faced by the company and the existing industry circumstance, Case Study Help is suggested to think about alternative 2 of high level of acquisition of health associated business. As the acquisitions would enable the company to save of substantial amount of research study and development expenses for new item advancement. Along with it, acquisitions would enable incorporation of new products within 2 years along with the capability to target large number of customers.
This Haiers Us Refrigerator Strategy 2005 case study is writen by : Pankaj Ghemawat
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