Burlington Northern The Ares Decision (B) Case Study Analysis

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Burlington Northern The Ares Decision (B) Case Analysis

Burlington Northern The Ares Decision (B) Case Study Solution is a well-known name of a New York based, world's leading organization in the food and drink industry. company is a leading brand in hassle-free snacks, foods and drinks with its presence in about 200 nations.

The report contains a deep analysis of different aspects of the social duties of significant companies in the food and beverage market in basic, and company in particular. The report also supplies an examination of the extent of sustainability and CSR in the Burlington Northern The Ares Decision (B) Case Study Analysis's company strategy along with the determination of how Case Study Solution creates value for its customers.

Concerns Identification

Case Study Analysis had taken particular crucial steps relating to the ecological effects of its items, however, these actions are not enough to end up the criticism over the company's responsibility towards social and environmental concerns. This is needed to take particular strategic steps to alter the market position of its certain well-known brands and present Case Study Solution as a company producing healthy items in the market. In this regard, company and other food and beverage companies must use their power to shift the consumer taste towards healthier items to remove the restraints in the development of food industry.

Critical Analysis

The shift from the use of natural food to made food has extremely affected the health of the consumers. All of the data related to the health concerns with the incorporation of made food in the market discuss the frequency of the health concerns related to food system. These problems are indirectly the result of various practices of the food and beverage companies for producing worth for their customers.

Value Production at Burlington Northern The Ares Decision (B) Case Study Solution

Burlington Northern The Ares Decision (B) Case Study Analysis being a giant business in the food and drink market, supplies high worth to its clients by different methods. Case Study Solution has a competitive advantage in providing its items far and broad worldwide. The company is presented in about 200 nations with a big number of famous international brand names.

Moreover, the company produces value for its consumers by methods of providing large number of tasty food consisting of salt, fat and sugar, which are the active ingredients that are directly connected with the emotional core of the consumer's brain. The Burlington Northern The Ares Decision (B) Case Study Help along with other giant food and drinks companies develop worth for its consumers by controling these active ingredients in its products. Case Study Analysis along with other giant business is interested in finding methods to increase the customer value from its products through exploiting the vulnerability.

Along with it, the business likewise produces value by methods of integrating the healthy point in its items. The business has done specific efforts in order to supply healthy items and lower the share of Burlington Northern The Ares Decision (B) Case Study Solution in total ecological devastation. Case Study Help has taken specific steps connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications connected to Case Study Help items, market and the neighborhood.

All of these means have succeeded at developing value for the company customers. Nevertheless, these means have also lead to the increased ecological concerns and the criticism over the business's function in increasing health and environmental difficulties. The incorporation of active ingredients like salt, fat and sugar in the business items for developing customer value deals with high quantity of criticism. These components are the primary cause of particular deadly diseases in human including obesity, diabetes, cardiovascular disease etc. Increasing health related concerns have actually raised the criticism for Burlington Northern The Ares Decision (B) Case Study Solution.

Useful Role of Significant Food and Beverage Business in Addressing Social and Ecological Expenses Related To the Market

Certainly, significant food and drink companies including company, etc. can play a positive role in resolving social and ecological costs connected with the industry. The ecological costs related to food and beverage market include the ecological devastation due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in environmental destruction which might be a big danger to the existence of humankind in future.

Significant cause of these ecological changes is mass use of nitrogen rich fertilizers and the ingredients by the food and drink business. Food and drink companies should play a constructive function in resolving these issues to remove their growth constraints related to the criticism from the ecological communities.

The companies ought to prevent usage of nitrogen fertilizers and must search out the products of those farmers that do not utilize fertilizers for their crop. The business could use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the usage of nitrogen-rich products.

Together with the ecological expenses there are certain social expenses connected with the food and beverage industry which should be dealt with by the giant food and drink companies to attain the industry growth and to prevent the criticism from the environmental neighborhoods. Social costs related to the market includes the increasing health problems associated with obesity, heart disease, diabetes and so on. Nevertheless, the giant business could play a constructive role in addressing these issues.

The business might move towards more healthy items by minimizing the amount of hazardous substances in their processed foods i.e. dioxin, which could lead to fatal human illness. Along with it, the business ought to utilize more healthy active ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The business might also do efforts to move consumer tastes towards healthy items as they have actually controlled the customer taste for few years. In this way the giant food and drink business could play an useful function in dealing with social and environmental expenses related to the market.

Assessment of Sustainability at Burlington Northern The Ares Decision (B) Case Study Analysis

There was a potential shift in the business strategy and goals at Case Study Analysis. The brand-new CEO was focused on buying much healthier products for accomplishing sustainable development for the company together with providing much healthier future for the people and the planet both. Under the new vision, the motto of the business was also changed from the "fun for you" to "better for you".

Human Sustainability

The business announced certain objectives and commitments associated with human sustainability and the environmental sustainability. Burlington Northern The Ares Decision (B) Case Study Analysis acquired Quake Oats producing TrueNorth nut snacks and SoBe, and Naked Juice producing soy drinks and organic beverages to introduce numerous healthier products in its portfolio. Despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats included several ingredients which were dangerous to health. These harmful ingredients were not promoted which have actually become the base for criticism over the healthy brands of Burlington Northern The Ares Decision (B) Case Study Solution.

Along with the inculcation of healthy brands in its portfolio through acquisitions, Burlington Northern The Ares Decision (B) Case Study Help has actually taken certain sustainability actions for its market places. One of major examples in this regard is the Business's marketing technique related to schools. The business markets just low calories and healthy beverages choices in schools.

Another action taken by Case Study Solution towards human sustainability is the shift of its focus towards research study and advancement for introducing brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget plan and has introduced an army of health researchers to create particular healthy products.

Environmental Sustainability

Together with the human sustainability, Burlington Northern The Ares Decision (B) Case Study Solution has taken a number of actions towards ecological sustainability. The company has dedicated to numerous goals related to water, land, product packaging, climate change and community. In this regard, the business committed to decrease its product packaging by millions of tones to prevent high amount of wastes. Furthermore, the company has actually devoted to decrease greenhouse gas emissions along with the accomplishment of performance in the energy use. business has also tried certain philanthropic activities consisting of a commitment to provide safe drinking water to 3 million people in developing countries by 2015.

On the basis of above analysis, it might be figured out that the business has taken several steps towards human and ecological sustainability. However these actions are still not enough to achieve the wanted industrial development and to decrease the criticism over the social duty of Burlington Northern The Ares Decision (B) Case Study Solution.

Alternatives

Particular long term strategic alternatives could be derived for the company on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the option would make it possible for the business to achieve its goal of possible growth and minimize the criticism over the company. Additionally, the options might be assessed on the basis of the time frame that would be taken by an alternative to be executed along with the expense and risks related to the option

Alternative-1: introduction of a New Line of product Related to Healthy Foods and Beverages

The first step that Burlington Northern The Ares Decision (B) Case Study Analysis could take is to introduce a new product line associated with healthy food and beverages. The business has already introduced certain heath related brands, however, the number of these brands in its portfolio is not prospective to minimize the criticism and achieve possible growth. For that reason, the company must introduce a large range of healthier items by using its substantial research and development expenditures. The benefits and drawbacks related to the intro of a healthy product line in the portfolio are given below:

Pros:

• Capability to target a great deal of customers i.e. health conscious customers.
• Decrease of the criticism of environmental worried societies and neighborhood advancement companies.
• Satisfaction of the social obligation by compensation of the dangerous items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may not accept the much healthier items due to the addicting nature of hazardous items.
• The hazardous items in the product portfolio might make the incorporation of healthy items stop working to lower criticism.
• Big cost of research and advancement required to develop new healthy products.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to accomplish the potential development and lower the criticism is to get the health related business at a high level. Investment in these type of companies would permit Burlington Northern The Ares Decision (B) Case Study Analysis to introduce a big variety of much healthier products within a short time period without any requirement of substantial research and advancement expenses. The advantages and disadvantages associated with alternative 3 are offered below:

Pros:

• Conserving of substantial quantity of research study and advancement expenses for brand-new item advancement.
• Incorporation of new products within two years.
• Capability to target a great deal of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and neighborhood development companies.
• Fulfillment of the social duty by compensation of the dangerous products with healthy products.

Cons:

• The acquisition may not prove to change the image of Burlington Northern The Ares Decision (B) Case Study Solution as in case of Quaker Oats.
• Requirement of substantial quantity of capital.
• Threat of failure of the new products in the market i.e. customers might not like the taste and may decline the healthier items due to the addictive nature of dangerous items.
• The dangerous products in the item portfolio may make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Burlington Northern The Ares Decision (B) Case Study Solution is to replace all of its dangerous items with healthier products. The replacement of dangerous items with much healthier items would entirely alter the market position of the company and would need a big number of required steps to be taken.

Pros:

• Modification of market position of Burlington Northern The Ares Decision (B) Case Study Solution
• Capability to target a great deal of customers i.e. health mindful consumers.
• End of all of the criticism of environmental concerned societies and neighborhood advancement organizations.
• Satisfaction of the social duty

Cons:

• Risk of failure of the brand-new products in the market i.e. consumers may not like the taste and may decline the healthier items due to the addicting nature of dangerous items.
• Big cost of research and advancement needed to build new healthy items.
• Worker may withstand over the change in business design and company method.
• Variety of years required for the application.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, problems dealt with by the company and the existing industry circumstance, Case Study Analysis is suggested to think about alternative 2 of high level of acquisition of health associated companies. As the acquisitions would enable the business to save of big amount of research and advancement costs for brand-new item development. Along with it, acquisitions would enable incorporation of brand-new items within 2 years along with the capability to target large number of consumers.

This Burlington Northern The Ares Decision (B) case study is writen by : Robert S Kaplan

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