Apple Ipods Promotional And Positioning Strategies Case Study Solution

Home >> Vivek Gupta >> Apple Ipods Promotional And Positioning Strategies

Apple Ipods Promotional And Positioning Strategies Case Help

Apple Ipods Promotional And Positioning Strategies Case Study Solution is a well-known name of a New York based, world's leading organization in the food and drink market. business is a prominent brand in practical treats, foods and drinks with its presence in about 200 nations.

The report includes a deep analysis of various aspects of the social obligations of major companies in the food and drink market in basic, and business in particular. The report likewise provides an assessment of the degree of sustainability and CSR in the Apple Ipods Promotional And Positioning Strategies Case Study Solution's service strategy along with the determination of how Case Study Analysis produces value for its consumers.

Problems Recognition

The giant food and beverage business was going through a criticism over its responsibility towards various social and eco-friendly issues consisting of; obesity, heart diseases, environmental destruction etc. These criticisms lead, to rethink about the business technique of Apple Ipods Promotional And Positioning Strategies Case Study Analysis. The Vivek Gupta has actually realized that the total society, the lifestyle of people and individuals at whole have been changed now. In this circumstance with increasing trends towards healthier products and the increasing environmental concerns, Case Study Help should alter its instructions towards healthier products. company had actually taken specific essential actions regarding the environmental effects of its items, but, these steps are not enough to end up the criticism over the business's obligation towards social and ecological concerns. The required to take particular strategic actions to change the market position of its particular famous brands and present Online Case Study Help as a company producing healthy products in the market. In this regard, Case Study Help and other food and beverage companies need to utilize their power to move the consumer taste towards healthier products to remove the restrictions in the development of food market.

Crucial Analysis

For the few decades, customer food patterns have been changed drastically. The shift from the use of health food to manufactured food has highly affected the health of the consumers. Despite of the discovery of modern health methods, the general health of individuals in few decades have actually been highly affected. Currently about 1 billion of individuals In United States are overweight and at least 300 million of them have obesity. Kids also facing the issue of weight problems. The ratios of obesity in 1980s are rather different from the current ratios. Despite of discovery of health techniques and modern methods to control obesity and other illness, the ratio of obesity has actually been doubled form the level of 1980. All of the data associated with the health issues with the incorporation of manufactured food in the market describe the frequency of the health concerns related to food system. These issues are indirectly the result of different practices of the food and drink business for developing value for their consumers.

Worth Development at Apple Ipods Promotional And Positioning Strategies Case Study Solution

Apple Ipods Promotional And Positioning Strategies Case Study Analysis being a huge business in the food and beverage industry, provides high worth to its clients by different ways. Worth creation in the food and drink market is done through 2 methods i.e. taste and availability of the product. Case Study Help has a competitive benefit in offering its items far and wide globally. Its marketing ability makes it able to target a big base of customers. The company exists in about 200 nations with a a great deal of famous worldwide brands. The far and wide existence of the business products provides high worth to customers.

Additionally, the company creates value for its customers by methods of supplying a great deal of tasty foodstuff consisting of salt, fat and sugar, which are the components that are directly connected with the emotional core of the customer's brain. The Apple Ipods Promotional And Positioning Strategies Case Study Solution together with other huge food and beverages companies create worth for its consumers by manipulating these ingredients in its products. Case Study Solution in addition to other giant business is interested in discovering methods to increase the consumer value from its products through exploiting the vulnerability.

Along with it, the company also produces value by ways of incorporating the healthy point in its items. The company has done certain efforts in order to offer healthy items and lower the share of Apple Ipods Promotional And Positioning Strategies Case Study Analysis in total ecological devastation. Case Study Analysis has actually taken particular actions connected to the sustainability of people and environment including the 2009 announcement of the ambitious objectives and dedications associated with Case Study Help items, marketplace and the community.

All of these methods have actually been effective at producing worth for the Case Study Analysis customers. Increasing health related concerns have actually raised the criticism for Case Study Analysis.

Constructive Role of Significant Food and Beverage Companies in Resolving Social and Ecological Costs Related To the Market

Certainly, significant food and beverage companies including company, etc. can play a positive function in addressing social and ecological costs related to the industry. The eco-friendly expenses related to food and beverage industry include the environmental devastation due to the increase of nitrogen which has led to the decreased water drinking patterns, river contamination, and increased emission of greenhouse gases from soil and so on. All these factors leads to environmental devastation which could be a big risk to the presence of mankind in future.

Significant reason for these environmental modifications is mass use of nitrogen rich fertilizers and the active ingredients by the food and drink business. Food and beverage companies must play an useful function in dealing with these issues to remove their growth restraints related to the criticism from the ecological neighborhoods.

The companies must prevent usage of nitrogen fertilizers and must search out the items of those farmers that do not utilize fertilizers for their crop. The companies might use sustainable energy sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich products.

Along with the eco-friendly expenses there are particular social costs connected with the food and beverage market which need to be dealt with by the huge food and drink business to achieve the market growth and to avoid the criticism from the environmental communities. Social costs associated with the industry includes the increasing health problems related to obesity, cardiovascular disease, diabetes and so on. The giant companies might play a constructive function in attending to these concerns.

The business might move towards more healthy items by decreasing the quantity of poisonous substances in their processed foods i.e. dioxin, which could result in fatal human diseases. The business might likewise do efforts to shift customer tastes towards healthy items as they have actually controlled the customer taste for few years.

Examination of Sustainability at Apple Ipods Promotional And Positioning Strategies Case Study Help

There was a prospective shift in the business technique and objectives at Case Study Solution. The brand-new CEO was concentrated on buying much healthier products for attaining sustainable growth for the business together with offering much healthier future for the people and the world both. Under the brand-new vision, the slogan of the company was likewise changed from the "enjoyable for you" to "better for you".

Human Sustainability

The company announced certain objectives and commitments connected to human sustainability and the environmental sustainability. Apple Ipods Promotional And Positioning Strategies Case Study Help got Quake Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy beverages and organic drinks to introduce various healthier products in its portfolio. However, despite of being thought about a Case Study Help's healthy brand, the products of Quake Oats consisted of a number of components which were hazardous to health. These hazardous active ingredients were not advertised which have actually become the base for criticism over the healthy brands of Apple Ipods Promotional And Positioning Strategies Case Study Analysis.

In addition to the inculcation of healthy brands in its portfolio through acquisitions, Apple Ipods Promotional And Positioning Strategies Case Study Analysis has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing strategy associated to schools. The business markets only low calories and nutritious drinks choices in schools.

Another step taken by Case Study Analysis towards human sustainability is the shift of its focus towards research study and development for introducing brand-new and healthy items in its portfolio. The business has increased its research study and advancement budget and has actually presented an army of health scientists to create specific healthy items.

Environmental Sustainability

In this regard, the company devoted to reduce its product packaging by millions of tones to prevent high amount of wastes. The business has dedicated to reduce greenhouse gas emissions along with the achievement of performance in the energy usage.

On the basis of above analysis, it could be identified that the business has taken numerous actions towards human and environmental sustainability. These steps are still not enough to attain the desired industrial growth and to minimize the criticism over the social duty of Case Study Analysis.

Alternatives

Certain long term strategic alternatives might be obtained for the company on the basis of above analysis. These alternatives can be assessed on the basis of the fact that how the alternative would allow the business to accomplish its goal of potential development and decrease the criticism over the business. Additionally, the alternatives could be assessed on the basis of the time frame that would be taken by an alternative to be carried out along with the expense and threats associated with the option

Alternative-1: introduction of a New Line of product Connected to Healthy Foods and Beverages

The very first step that Apple Ipods Promotional And Positioning Strategies Case Study Analysis could take is to present a new item line related to healthy food and beverages. The company ought to introduce a wide range of much healthier items by utilizing its significant research study and advancement expenditures.

Pros:

• Ability to target large number of consumers i.e. health mindful customers.
• Reduction of the criticism of environmental concerned societies and community development organizations.
• Satisfaction of the social obligation by compensation of the hazardous items with healthy items.
• Could be executed within couple of years i.e. 3 to 5 years.

Cons:

• Danger of failure of the brand-new products in the market i.e. consumers might not like the taste and may decline the healthier products due to the addicting nature of hazardous items.
• The harmful products in the product portfolio might make the incorporation of healthy products fail to lower criticism.
• Huge expense of research and development required to construct brand-new healthy products.

Alternative-2: High level Acquisition of Health related Business

Another alternative choice to achieve the potential development and lower the criticism is to obtain the health related companies at a high level. Investment in these kind of business would allow Apple Ipods Promotional And Positioning Strategies Case Study Solution to present a large range of much healthier products within a short time duration with no need of considerable research and development expenses. The advantages and disadvantages related to alternative 3 are provided below:

Pros:

• Conserving of substantial amount of research study and advancement expenses for brand-new item advancement.
• Incorporation of brand-new items within 2 years.
• Ability to target a great deal of customers i.e. health mindful consumers.
• Decrease of the criticism of environmental worried societies and community advancement companies.
• Fulfillment of the social duty by compensation of the hazardous products with healthy products.

Cons:

• The acquisition may not prove to change the image of Apple Ipods Promotional And Positioning Strategies Case Study Help as in case of Quaker Oats.
• Requirement of huge quantity of capital.
• Threat of failure of the new items in the market i.e. consumers may not like the taste and may decline the healthier products due to the addictive nature of dangerous items.
• The hazardous items in the product portfolio may make the incorporation of healthy products fail to minimize criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative choice for Apple Ipods Promotional And Positioning Strategies Case Study Help is to replace all of its dangerous items with healthier items. The replacement of harmful items with healthier items would entirely alter the market position of the business and would require a large number of required actions to be taken.

Pros:

• Modification of market position of Apple Ipods Promotional And Positioning Strategies Case Study Analysis
• Capability to target large number of customers i.e. health mindful consumers.
• End of all of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social duty

Cons:

• Danger of failure of the new items in the market i.e. consumers might not like the taste and may decline the healthier items due to the addicting nature of hazardous products.
• Big cost of research and development needed to build brand-new healthy items.
• Worker may withstand over the modification in the business design and service method.
• Number of years required for the implementation.
• Shift of focus from the core competencies.

Recommendations

With the deep analysis of the company's CSR, concerns faced by the business and the present market situation, Case Study Analysis is suggested to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would enable the company to save of big quantity of research study and advancement expenses for brand-new product development. Along with it, acquisitions would enable incorporation of new products within 2 years along with the ability to target large number of consumers.

This Apple Ipods Promotional And Positioning Strategies case study is writen by : Vivek Gupta

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations