Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution

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Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Solution

Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution is a widely known name of a New york city based, world's leading organization in the food and beverage industry. Case Study Analysis is a prominent brand name in convenient snacks, foods and beverages with its presence in about 200 nations. Significant brand names of the business include; Pepsi-Cola, Frito-Lay, Tropicana, Quake and Gatorade. The core competitive benefit of the business is its ability to market the item at everywhere locations. The company is doing efforts to make product advancement as its brand-new source of competitive benefit.

The report contains a deep analysis of various aspects of the social duties of major companies in the food and drink industry in general, and Case Analysis in specific. It also provides an analysis of the growing health and ecological issues including obesity, cardiovascular disease, environmental destruction etc. in the Western nations and the role of the business in the food and drink industry to address these issues. The report also supplies an assessment of the extent of sustainability and CSR in the Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis's organisation method in addition to the determination of how Case Study Solution develops worth for its customers. The report also provides certain tactical options for company to integrate the criticism over its social obligation with particular recommendations and an implementation strategy.

Concerns Identification

Case Study Help had taken particular essential steps relating to the ecological impacts of its items, however, these steps are not enough to end up the criticism over the company's responsibility towards social and environmental concerns. This is required to take specific tactical actions to change the market position of its specific famous brand names and present Case Study Analysis as a business producing healthy items in the market. In this regard, company and other food and beverage business ought to utilize their power to move the customer taste towards healthier products to eliminate the restraints in the development of food industry.

Crucial Analysis

The shift from the usage of natural food to made food has extremely affected the health of the consumers. All of the data related to the health concerns with the incorporation of produced food in the market describe the prevalence of the health issues related to food system. These issues are indirectly the result of different practices of the food and drink companies for developing value for their customers.

Value Production at Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis

Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis being a giant company in the food and drink market, offers high worth to its customers by various means. Value production in the food and drink market is done through two methods i.e. taste and availability of the item. Case Study Analysis has a competitive benefit in supplying its products everywhere internationally. Its marketing ability makes it able to target a large base of consumers. The company exists in about 200 countries with a a great deal of famous global brands. The everywhere presence of the company items supplies high value to customers.

Moreover, the company develops worth for its customers by means of offering a great deal of yummy food products consisting of salt, fat and sugar, which are the components that are straight connected with the emotional core of the consumer's brain. The Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis in addition to other giant food and drinks business produce worth for its customers by manipulating these components in its products. Case Study Analysis in addition to other huge companies is interested in discovering ways to increase the consumer worth from its items through exploiting the vulnerability.

In addition to it, the company likewise develops value by methods of including the healthy point in its items. The company has done certain efforts in order to provide healthy items and decrease the share of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Help in general environmental devastation. Case Study Help has taken particular steps related to the sustainability of individuals and environment including the 2009 announcement of the ambitious objectives and dedications related to Case Study Help items, marketplace and the neighborhood.

All of these means have succeeded at producing value for the company consumers. These methods have likewise lead to the increased environmental issues and the criticism over the company's function in increasing health and ecological challenges. The incorporation of components like salt, fat and sugar in the company products for creating customer value faces high amount of criticism. These ingredients are the primary reason for certain fatal illness in human consisting of obesity, diabetes, heart diseases etc. Increasing health associated issues have raised the criticism for Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis.

Positive Function of Significant Food and Beverage Business in Attending To Social and Ecological Expenses Connected With the Market

Significant food and drink business including Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Help and so on can play an useful function in attending to social and ecological costs associated with the industry. The eco-friendly expenses connected to food and beverage industry consist of the ecological destruction due to the increase of nitrogen which has led to the reduced water drinking patterns, river contamination, and increased emission of greenhouse gases from soil etc. All these factors results in ecological destruction which could be a big threat to the existence of humankind in future.

Major cause of these ecological changes is mass usage of nitrogen abundant fertilizers and the active ingredients by the food and drink business. Food and beverage companies should play a positive function in resolving these concerns to eliminate their development restraints related to the criticism from the environmental communities.

In order to resolve these problems, the companies could either lower their use of nitrogen rich components or take certain actions to decrease the quantity of nitrogen in the general environment. The companies should avoid use of nitrogen fertilizers and must locate the items of those farmers that do not utilize fertilizers for their crop. The business could likewise invest in reducing greenhouse gas emissions worldwide. For instance, the business could use renewable resource sources at their production plant to compensate the greenhouse gas emissions from the use of nitrogen-rich items.

In addition to the ecological costs there are particular social expenses related to the food and beverage market which must be dealt with by the giant food and beverage companies to attain the industry development and to prevent the criticism from the ecological neighborhoods. Social costs related to the market consists of the increasing health issues related to weight problems, heart disease, diabetes etc. The huge companies might play an useful role in addressing these problems.

The business might move towards more healthy products by reducing the amount of harmful compounds in their processed foods i.e. dioxin, which might lead to deadly human diseases. Together with it, the business need to utilize more nutritious ingredients rather than derivatives of Corn and Soy to increase number of calories from their items. The companies might likewise do efforts to shift customer tastes towards healthy items as they have actually managed the customer taste for few decades. In this method the huge food and drink companies could play a positive function in addressing social and eco-friendly costs related to the industry.

Examination of Sustainability at Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution

There was a possible shift in the corporate technique and goals at Case Study Solution. The new CEO was concentrated on purchasing much healthier items for attaining sustainable development for the company together with supplying much healthier future for the people and the world both. Under the brand-new vision, the slogan of the business was also changed from the "enjoyable for you" to "better for you".

Human Sustainability

business got Quaker Oats producing TrueNorth nut treats and SoBe, and Naked Juice producing soy drinks and natural drinks to present various healthier products in its portfolio. Despite of being considered a Case Solution's healthy brand name, the products of Quaker Oats included several ingredients which were dangerous to health.

Along with the inculcation of healthy brand names in its portfolio through acquisitions, Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution has actually taken specific sustainability actions for its market places. Among major examples in this regard is the Business's marketing technique related to schools. The company markets only low calories and healthy beverages choices in schools.

Another action taken by Case Study Help towards human sustainability is the shift of its focus towards research and advancement for presenting new and healthy products in its portfolio. The business has increased its research study and advancement spending plan and has presented an army of health scientists to develop certain healthy products.

Ecological Sustainability

Together with the human sustainability, Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Help has taken a number of steps towards ecological sustainability. The business has actually devoted to various objectives associated with water, land, product packaging, climate change and community. In this regard, the business committed to decrease its packaging by countless tones to avoid high quantity of wastes. The company has actually dedicated to decrease greenhouse gas emissions along with the achievement of efficiency in the energy usage. business has actually also tried specific philanthropic activities consisting of a dedication to offer safe drinking water to 3 million individuals in establishing nations by 2015.

On the basis of above analysis, it might be identified that the business has actually taken a number of actions towards human and ecological sustainability. These actions are still not sufficient to achieve the desired industrial growth and to lower the criticism over the social responsibility of Case Study Analysis.

Alternatives

Specific long term tactical alternatives might be obtained for the business on the basis of above analysis. These alternatives can be examined on the basis of the fact that how the alternative would allow the company to achieve its objective of possible growth and lower the criticism over the business. Additionally, the options could be examined on the basis of the time frame that would be taken by an option to be carried out together with the expense and threats associated with the alternative

Alternative-1: intro of a New Product line Associated with Healthy Foods and Beverages

The very first step that Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution could take is to introduce a new item line related to healthy food and beverages. The business must present a large range of much healthier products by using its considerable research and advancement expenditures.

Pros:

• Capability to target large number of consumers i.e. health conscious consumers.
• Reduction of the criticism of ecological concerned societies and community development companies.
• Satisfaction of the social responsibility by payment of the harmful items with healthy items.
• Might be executed within couple of years i.e. 3 to 5 years.

Cons:

• Risk of failure of the brand-new items in the market i.e. customers may not like the taste and might not accept the healthier products due to the addictive nature of hazardous products.
• The harmful products in the product portfolio may make the incorporation of healthy items fail to reduce criticism.
• Substantial expense of research study and development needed to build new healthy items.

Alternative-2: High level Acquisition of Health related Companies

Another alternative option to achieve the possible growth and minimize the criticism is to acquire the health associated companies at a high level. Investment in these type of business would enable Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Solution to present a large variety of much healthier products within a brief time period without any requirement of considerable research study and advancement expenditures. The benefits and drawbacks associated with alternative 3 are given listed below:

Pros:

• Conserving of substantial quantity of research study and development expenses for new item development.
• Incorporation of brand-new products within 2 years.
• Ability to target large number of customers i.e. health conscious consumers.
• Reduction of the criticism of environmental worried societies and community development companies.
• Fulfillment of the social duty by settlement of the hazardous products with healthy items.

Cons:

• The acquisition might not prove to alter the image of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Help as in case of Quake Oats.
• Requirement of huge amount of capital.
• Risk of failure of the brand-new products in the market i.e. customers might not like the taste and might decline the much healthier items due to the addicting nature of harmful items.
• The hazardous products in the product portfolio might make the incorporation of healthy items stop working to reduce criticism.

Aletrnative-3: Replacement of Hazardous Products with Healthy Products in the Portfolio

Another alternative option for Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Analysis is to change all of its hazardous items with much healthier products. This could be a substantial shift in the business strategy and the business model at company. The replacement of dangerous items with healthier products would completely change the market position of the business and would need a a great deal of necessary actions to be taken. The benefits and drawbacks connected to alternative 3 are given below:

Pros:

• Modification of market position of Mary Kay Cosmetics Inc Sales Force Incentives (A) Case Study Help
• Ability to target a great deal of customers i.e. health conscious consumers.
• End of all of the criticism of ecological concerned societies and neighborhood advancement organizations.
• Fulfillment of the social obligation

Cons:

• Risk of failure of the new products in the market i.e. customers may not like the taste and may not accept the healthier products due to the addicting nature of hazardous items.
• Substantial expense of research and advancement required to build new healthy items.
• Staff member may withstand over the modification in business model and company method.
• Number of years required for the application.
• Shift of focus from the core proficiencies.

Recommendations

With the deep analysis of the business's CSR, problems dealt with by the company and the existing industry scenario, Case Study Analysis is advised to consider alternative 2 of high level of acquisition of health related business. As the acquisitions would allow the company to save of substantial amount of research study and development costs for brand-new product development. Along with it, acquisitions would permit incorporation of new products within two years along with the capability to target large number of customers.

This Mary Kay Cosmetics Inc Sales Force Incentives (A) case study is writen by : Robert L Simons

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